Rethinking Financing UX to Drive More Qualified Leads
Improving the financing experience for first-time homebuyers by creating a user-centred digital experience that connects them with McMakler’s mortgage brokers.
My Role
Senior Product Designer
Teammates
Senior Product Manager
Product Manager
Principal Software Engineer
Senior Frontend Engineer
QA Engineer
Problem Statement
Homebuyers need a simple and supportive way to secure financing because it’s a critical step in purchasing a property.
My Process
User Interviews
Customer Journey
User Story Map
MVP Definition
Prototype
User Testing
UI Design
A/B Testing & Optimisation
Hackathon (winning project)
